Genelec has strengthened its distribution network in Mexico with the appointment of Representaciones de Audio to develop its presence in the MI retail, A/V and home audio markets. Representaciones de Audio will work alongside existing distributor Video Audio Representaciones e Ingeniería (VARI), who will continue to supply Genelec solutions to Mexico’s professional audio community.

Founded in 1987, Representaciones de Audio has a establisheda reputation for providing advice, training and technical support to dealers and integrators throughout Mexico’s vast network of regions and states. With connections throughout the MI, A/V and home audio markets, the company will look to expand Genelec’s local customer base, particularly in the residential, corporate and leisure markets where discerning users are increasingly attracted to Genelec’s exceptional audio quality.

This new partnership will complement Genelec’s longstanding relationship with pro audio distributor VARI, who will continue to serve Genelec’s professional customers in Mexico, particularly those in the important music recording and broadcast segments.

‘It is a pleasure to begin our business relationship with Genelec,’ says Representaciones de Audio General Manager, Jaime Celis,. ‘Both companies share family values that strengthen our way of working together. This collaboration will allow us to expand and strengthen our product range, and provide innovative solutions for the integration of A/V projects.’

‘Representaciones de Audio has an excellent reputation as a serious and reliable company, with a decades-long track record in audio distribution,’ adds Genelec Latin America Sales Manager, Miguel Domínguez. ‘We know that Representaciones has the capacity to develop the local market significantly, and with VARI continuing to provide their deep experience and knowledge of the professional music and broadcast segments, we see enormous growth potential in Mexico.’