ACT Entertainment has announced ‘an entirely new look’ for its Lava Cable brand. While the products will remain the same, the brand’s logo, packaging and marketing materials will be designed to showcase boutique audio.
Since its inception in 2004, Lava Cable has offered cable, plug and accessory products – such as its pedalboard kits – and maintains a product line with standard, premium and studio-quality options, as well as a patented DC power plug for everyone from house musicians to major recording artists. Having acquired Lava Cable in 2019 under RHC Holdings, ACT Entertainment aims to reflect the company’s history by revamping the brand with a ‘21 century look’ that will appeal to professionals.
‘Lava Cable has always been a top-of-the-line brand, and now its packaging will make it look as good as it sounds,’ says ACT Entertainment Market Manager for Pro A/V & Artist Relations, Shawn Wells. ‘Bringing Lava into our roster helped us expand our product offerings to a greater share of musicians, engineers and audio aficionados, and these updates are a way for us to showcase our appreciation for its position in the industry.’
Among Lava Cable’s best-known offerings are Tightrope cables and solder-free DC kits, which claim ‘superior signal transfer’ with easy, reliable assembly, and are used on of pedal boards around the world.
ACT Entertainment recently unveiled a new corporate logo of its own, has acquired several leading brands that have expanded its reach into new markets, and aims to launch a new website to bring all its offerings under one umbrella.
More: www.actentertainment.com
