Working in conjunction with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), SMPTE (Society of Motion Picture and Television Engineers) has released a comprehensive document on Artificial Intelligence (AI) and its effect on the media. The document was the result of a taskforce on AI standards in media begun in 2020.

‘When we started this project, many saw AI as technically challenging, risky, costly and even scary,’ recalls taskforce co-chair and AMD Fellow, Fred Walls. ‘Since then, it has become clearer that AI will transform the media industry from preproduction to distribution and consumption. This report is a great read for those looking to understand AI and how it is being deployed in media, as well as the important roles of standards and ethics.’

The report was created to provide media professionals with a background in both AI and Machine Learning (ML). It begins with a technical understanding of the two technologies followed by the effect they will likely have on the media landscape. The report then moves on to examine AI ethics and ends by discussing the role that standards can play in AI/ML’s future.

‘I believe that AI will continue to see exponential growth and adoption throughout 2024,’ says SMPTE President, Renard T Jenkins. ‘Therefore, it is imperative that we examine the overall impact that this technology can have in our industry. That is why the progressive thought leadership presented in this document is so important for us all.’

More: www.smpte.org