Allen & Heath has expanded partnership with the SXSW Music Festival – the world’s largest music, film and interactive media festival – with the 2024 event in Austin, Texas, featuring more than 2,000 acts from 60 countries.
Allen & Heath is a long-time supporter of the SXSW festival, providing a variety of mixing consoles for the various stages and venues over many years. This year, A&H will have a larger presence, supplying consoles for dozens of venues throughout the festival; including Lady Bird Lake, Mohawk, and The Victorian Room.
‘With the size and scope of the SXSW Music Festival, we have artists and crews visiting from a wide array of backgrounds and skill levels,’ explains SXSW Director of Production, Nate Cross. ‘The Allen & Heath soundboards we’re using provide an unmatched level of versatility to our artists and their crews regardless of the size of the venue.’
As in previous years, the British Music Embassy (BME) venue will be fully powered by Allen & Heath, showcasing the best of UK music at SXSW. The BME will take up residence at the Backyard at Downright Austin, a spacious outdoor venue in the heart of the festival space. The BME will host a range of showcases, parties, and networking events, featuring up and coming artists from the UK, including Ash, Gruff Rhys, and Frank Turner & The Sleeping Souls. A new dedicated Allen & Heath FOH lounge area will also host 1-on-1 demos and Q&A sessions with Allen & Heath’s experts and ambassadors.
‘We’re really excited to offer our support to Production Park and the British Music Embassy again this year at SXSW,’ says Allen & Heath Product Specialist, Jack Kenyon. ‘We’ve got a brand new venue with not one but two stages of live music showcasing the very best of British talent on and off the stage.’
Also new for 2024, The Green Room at Brush Square Park will host a smaller more consumer-focused Allen & Heath space where engineers and music fans can learn more about Allen & Heath’s mixing desks, pick up some swag and chat with our team.
‘SXSW presents such a unique opportunity for us to reach engineers and musicians of all levels,’ says Allen & Heath USA Marketing Director, Jeff Hawley. ‘We have steadily increased our SXSW presence for years and this outing marks a huge leap in the level of partnership and A&H support on the ground from a production and marketing standpoint. We can’t wait to go big this year.’
‘Allen & Heath has been a fixture at SXSW for over a decade and throughout that period has enjoyed contributing to the development of the world’s greatest musical gathering,’ adds Allen & Heath USA Live Sound & Touring Manager, Mike Bangs. ‘Relationships and interaction with engineers are the lifeblood of our company and a great way to express our commitment to supporting this industry we all love. We are super excited to be a part of the SXSW community and can’t wait to see all our friends and family in Austin.’
More: www.allen-heath.com/sxsw
