Currently operating in seven locations across Sweden, Finland and Denmark. Unity Living offers new-build furnished apartments that challenge conventional living and working norms by placing everything under one roof.
The most recent venue to be added to the company’s portfolio is Unity Aarhus, a 28-storey complex in Denmark that provides advanced co-working spaces, gymnasia, lounge areas, cafes and a rooftop terrace – alongside hotel rooms and apartments. The entire complex has an impressive A/V solution, which features 58 Genelec 4020 Installation loudspeakers.
The team behind the project is TuneButler, a Copenhagen-based control manufacturer that understands the importance of good sound. ‘We have been working with Unity since the first location opened in Stockholm,’ says TuneButler CEO, Kasper Hollænder. ‘They wanted to create an appealing atmosphere for customers and, of course, music and sound is a huge part of that. In the previous builds, we supplied our audiovisual control solution and curated playlists to suit each environment, but at Unity Aarhus we were also responsible for the entire design and installation of the system.’
The architecturally impressive building takes the form of winding steps down into the grounds of the city. Inside, Unity Aarhus is minimalist, designed in collaboration with British design studio Tom Dixon. This is carried through to each area, from the 652 rental apartments to the fitness centres, yoga studios, lounges and meeting spaces, all of which have their own A/V system.
‘Each of the individual spaces demanded individual specifications, and the system also had to deliver information and services,’ Hollænder says. ‘With Genelec, you have great sound everywhere – whether that’s in meeting rooms, home cinema, or a fitness environment where the bass is required to be punchier, Genelec’s products deliver without fail.
‘Additionally, Genelec’s 4000 series comes with Euroblock terminals, making connection 75 per cent faster, as the speakers can be daisy-chained together. The sound and magnitude of the output compared to the speaker size is very effective, and they look great with the minimalist interior of Unity.’
Three TuneButler MFB Music Players provide both the background music and multiple NEC screens on the basement and ground floor, making it easy to choose the music across the multiple zones. At the system’s centre is a Q-Sys Core 8 Flex control processor that targets the processing requirements of the yoga studio, reception and lounge areas via Q-Sys iPads with zone control. Each of these areas features Genelec 4020 loudspeakers in black and white finishes.
On the first floor of Unity Aarhus, TuneButler installed two black 4020 models in three separate meeting rooms, alongside three NEC MultiSync E658 screens and three Biamp Impera Uniform 8 control pads, which provide intuitive, user-friendly interfaces for each presentation room. Additionally, the library is fitted with four 4020 loudspeakers in white.
A large events space sits on the 12th floor, where TuneButler has employed a further eight 4020 loudspeakers, alongside a Biamp Impera Uniform 8, NEC MultiSync screen and a TuneButler MFB Media Player.
‘We have combined the control of digital signage with the same platform as background music, which makes the control of all the A/V content in a space like Unity very easy,’ Hollænder explains. ‘This was a demand from the client, since they wanted to spend less time controlling and more time being creative. We also realise the importance of music in an environment, and we selected the content for each environment individually. The Genelec system handles these diverse requirements very well, and we’ve had no problems at all with the audio.’
Unity Aarhus is a project that fuses innovative A/V technology from Nordic pioneer Genelec and exciting newcomer TuneButler to create a modern, multi-functional space. The choice of Genelec’s 4000 Series loudspeakers ensures clear, intelligible audio that’s able to adapt to a range of settings. The result is a stunning example of how to strike a simple work-life balance with forward-thinking technology and design.
See also:
Unity work/life project relies on Genelec audio systems
More: www.genelec.com
