London Academy of Music & Dramatic Art (Lamda) has made a significant investment in Shure’s Axient Digital Wireless System for its work in educating aspiring theatre audio technicians and designers.
Supplied through Shure UK by Autograph Sound, the new inventory includes 20 channels of Shure’s flagship Axient Digital Wireless system, including Axient Digital ADX1M Micro Bodypack transmitters, AD4QNP quad receivers, an antenna distribution system, active directional antenna plus battery charging modules and stations.
The recommendation of Shure Axient Digital Wireless System by Autograph Sound is backed by the company’s own extensive use of the systems in its hire department, whose inventory includes well over 600 channels in daily use throughout the West End, nationally and on tour.
‘With the introduction of Lamda’s new Musical Theatre MA Course, it was a great time to invest in a radio mic system for the future,’ says Lamda Lead Practitioner (Technical) Sound, Chris Drohan. ‘Having explored a number of options, we were impressed with the Axient Digital Wireless System that Shure offers, for its reliability, sound quality and user-friendly nature in a student environment. The support from both Autograph and Shure through the planning process has been excellent and the system we have ended up with has already proven its worth on our public performances.’
‘The system we configured for Lamda will be used for the numerous in-house shows they produce annually,’ says Will Cottrell, Autograph’s lead for the Lamda project. ‘They have formerly rented, and by investing in their own equipment, Lamda aims to reduce long-term costs. They will use various configurations of Shure Axient Digital Wireless System according to the needs of the show, providing students with valuable hands-on experience with industry-standard technology. With some assistance from our friends at Shure UK we were able to deliver a modular system within their budget that can easily be expanded in the future if requirements and budget allow.
‘Autograph traditionally maintains close relationships with most performing arts schools in the UK and supporting and nurturing the next generation of technical talent is very close to our hearts,’ he adds. ‘That being so, we were delighted to also run a full day’s training for a group of Lamda students to give them the best possible head start.’
‘At Shure, we recognise the importance of supporting students in the early stages of their careers,’ says Shure UK Sales Manager, Peppe Mallozzi. ‘Autograph shares this vision, and together we are dedicated to equipping students with the tools they need to succeed. With Shure Axient Digital Wireless System being widely used in the industry, Lamda’s investment in Shure was the natural choice, aligning perfectly with industry standards, ensuring students are well-prepared for the professional world.’
The partnership between Lamda, Shure, and Autograph underscores a commitment to excellence in education and the development of future industry professionals in the field of sound design and technology.
More: www.lamda.ac.uk
