2B Heard has announced its partnership with automatic show tracking solutions specialist, Naostage.
Naostage auto-tracking technology offers precise and seamless tracking of performers and objects without the need for wearables or beacons, allowing synchronisation of lighting, video and sound to audiences. As exclusive distributor for Naostage in the UK, 2B Heard will bring the French company’s products to a broader market, enhancing the dynamic experiences in live events, theatres, and various entertainment venues.
‘Our commitment to providing the best in audio-visual solutions aligns perfectly with Naostage’s vision of enhancing live performances through advanced automation,’ says 2B Heard Director, Sam Nankivell. ‘This partnership will allow us to offer unparalleled tracking solutions that elevate the quality and creativity of live events across the UK.
‘Naostage represents an exciting concept of merging innovation into the creative process, allowing us to work with visual and audio concepts simultaneously,’ he says. ‘The system, backed by continued development stands out as being at the forefront of the market; both innovative and ground-breaking but with the ability to be deployed into the real world with ease.’
Initially aimed at the live event sector, 2B Heard sees a wider range of potential applications for Naostage’s K-System, including eSports, visitor attractions and virtual broadcast production. The company aims to educate, train, and demonstrate the product through events to allow the entertainment technology and installation industry to to grasp the concept and offer operator-supported field testing and on-site demonstrations to customers looking to deploy live tracking into their projects.
‘We believe Naostage is the missing link in many applications,’ Nankivell says. ‘Using AI as the method of interaction between environments and audiences, Naostage will develop to offer experience-led retail, competitive socialising, and enhanced technical delivery of performances. Data capture and feedback will also show the ability to provide a strong return on investment to experiential service providers, something which standard tracking will not be able to deliver.’
