The vibrant Exchange TRX shopping centre in Kuala Lumpur’s international financial district is home Crossover – a multi-label retail space and concept flagship store housing labels such as Carhartt WIP, Aries and Patta – where a new sound system has transformed the in-store audio experience to match its avant-garde retail ambiance.

The sustainability-conscious store approached loudspeaker manufacturer NNNN, which specified the Powersoft T Series amplifier platform to deliver high-quality audio and maximum energy efficiency throughout the store, as well as a long-term value for the client.

Integrator Concept Associates (KL) Sdn Bhd tailored the audio set-up to the architectural features of the store, ensuring even distribution of sound, while merging in with the store’s sophisticated interior design.

‘Our client insisted on using Powersoft to fully optimise their speaker system,’ says Julian Noor, Senior Application Engineer at Concept Associates (KL) Sdn Bhd, who provided advice on which Powersoft amplifier to use with the new NNNN x OJAS ON7 speakers.

‘They had the confidence that Powersoft amplifiers were the right products to use with their system.’

Noor says that Powersoft T604A’s ability to deliver high power with minimal energy consumption aligned with the store’s sustainability goals, making it the ‘ideal choice’.

‘The T604A amplifier also has built-in DSP, which came in handy,’ he says, adding that the integrator no longer needed to rely on a third-party loudspeaker management system or processor. ‘Since each stack of NNNN x OJAS 0N7 are tri-amped, the TestSYS function in [Powersoft] ArmoníaPlus software allowed us to quickly test if all the drivers were internally wired and functioning properly.’

Concept Associates worked with Powersoft technicians to develop custom presets that matched the store’s unique acoustic profile. In ArmoníaPlus, NNNN’s loudspeaker presets are available, although a few ON7 system speakers require manual configuration.

The installation was carried out without hiccups, with the ON7 loudspeakers poitioned near the main entrance of the store – one facing the main entrance and the other facing inwards, both placed in front of a pillar. The Powersoft amplifiers were integrated into the store’s tills. Two T604A amplifiers power two stacks of NNNN x OJAS ON7, and the store is using a Pioneer DJ console in combination with a Yamaha MG10XU mixer.

After the installation the integrator provided comprehensive training for the store’s staff to easily adjust the system settings as needed.

As Crossover’s flagship shop, the concept store needed to prioritise sound quality, ease of use and cost efficiency to set a new standard for in-store audio experiences. ‘This installation highlights the importance of selecting the right audio equipment and partners to achieve a seamless integration of technology and design,’ comments Noor, ‘ultimately enhancing the overall customer experience.’

According to the Crossover concept store, since the new audio system was installed, customers have reported a significantly more engaging and pleasant shopping experience, while that the store staff found the system easy to operate. ‘What’s more, the store has observed a reduction in energy consumption that’s been attributed to Powersoft amplifiers’ high efficiency, which has been contributing to lower operational costs,’ Noor says.

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