Acoustic isolation solutions specialist IsoAcoustics is to take its North American distribution operations in-house, aiming for a more active role in dealer relationships in the company’s home territory. The move is anticipated to offer support for dealers ‘at the highest level and gain deeper insights into market needs for future product development’.
IsoAcoustics operates three core divisions: Home Audio, Pro Audio, and OEM. With many key functions — from product development and design to sales and marketing – already operating in-house, folding in distribution in North America will foster continued growth while preserving key values the company was built on. ‘Despite our global reach, IsoAcoustics remains a family run business, and we take pride in our desire and ability to have a direct role in all areas of our business,’ says IsoAcoustics founder and CEO Dave Morrison who runs the company alongside sons, Sean and Paul.
Since its establishment in 2012, IsoAcoustics has created isolation solutions to enhance the performance of loudspeakers and audio equipment by reducing vibrations and improving sound clarity and openness. Today, its products are distributed in more than 70 countries, and can be found everywhere from home listening rooms and living rooms to the most renowned recording studios across the world.
In recent years, IsoAcoustics has seen strong growth in its OEM division, as more than 50 distinguished audio manufacturers work with the company to integrate its patented technology into their own products – Sonus faber, PSB Speakers, Marten, and Perlisten among them.
‘Our global business is poised for substantial growth over the next five years,’ Dave Morrison says. ‘Accordingly, it is important to us that we strengthen our foundation in North America so that we can best support our dealers here at home while setting the right standard for our global operations.’
IsoAcoustis has a longstanding Chicago area warehouse that has been used to service the United States since the early years of the business. It will once again act as a distribution hub and will be scaled up to service the demands from dealers across the US.
‘The distribution infrastructure we built years ago is still in place, so our dealers, and subsequently our customers, will see no operational disruptions, and any pre-existing gaps in product availability will quickly be eliminated,’ Morrison says. A Montreal area warehouse has been added to support Canadian operations.
‘We are fortunate to have this kind of dexterity and excited to reestablish a direct line between ourselves and the dealers we serve,’ Morrison adds. ‘It is the right time for us to take back control as we continue to grow IsoAcoustics here at home and abroad.’
More: www.isoacoustics.com
