Based in Buenos Aires, Planeta Analogico is now Prism Sound’s distribution partner in Argentina, with responsibility for its range of audio interfaces including the Dream ADA-128 modular, multichannel converter.
Planeta Analogico was established in the early 2000s by CEO and founder Daniel Paracha and now represents more than 40 high-end professional audio brands including API, Audient, Chandler, Crane Song, Eventide, Maselec, Telefunken and Weiss.
‘We have worked with Prism Sound in the past with excellent feedback from customers,’ Paracha says. ‘We love the brand and feel that this new partnership will increase our customers’ exposure to professional high-quality converters and focus their attention on what is most important – the sound.’
Paracha adds that Planeta Analogico will initially concentrate on products such as the Prism Sound Lyra, Titan and Atlas audio interfaces, which are more accessible to its customer base. ‘We expect sales growth to be organic as customers become more familiar with the range and what they can achieve with these products.
‘Good pricing, effective demonstrations, availability and proper technical support are sure to increase awareness of a brand that already has an enviable international reputation for audio quality. We love audio, and we have been representing the best brands for more than 20 years, so why not have the best converters available?’
Even before becoming a Prism Sound distributor, Planeta Analogico had sold Prism Sound converters to some of Argentina’s best-known recording studios, including Romaphonic in Buenos Aires. ‘It’s a shame they are located in the machine room and don’t have the physical exposure of a console or a fancy compressor/EQ unit, but they are the heart and soul of these studios and are doing the most important job of keeping recordings alive,’ Paracha says.
He explains that the market in Argentina behaves differently from others because it fluctuates to reflect the country’s hard economy. However, thanks to Prism Sound’s willingness to alter internal systems, Planeta Analogico is now well placed to represent the brand in all economic conditions.
‘We appreciate working with companies that understand and adapt to what is happening in each market,’ Paracha says. ‘Prism Sound offers that flexibility, and we look forward to a long and mutually beneficial collaboration with the company.’
