Roland Corporation has announced the Roland Future Design Lab – an R&D group formed to help design the future of music creation.
As a dedicated team of advanced Roland technologists, Roland Future Design Lab will research trends in music, technology, and culture and prototype innovative music creation experiences to inform future product development.
‘With a focus on boundary-defining innovation, Roland Future Design Lab will explore the creative possibilities presented by emerging technologies such as AI, Web3, virtual and augmented reality, and low-latency wireless connectivity,’ the company says. ‘The team will actively seek input from music creators around the world to garner feedback from end-users. Strategic partnerships will be integral to continued success, with the recently established relationship with Universal Music Group and the resulting AI For Music and Music Provenance initiatives being led by Roland Future Design Lab.
The venture is headed by Paul McCabe, who was recently promoted to Senior VP of Research & Innovation. A music composer and IT enthusiast, McCabe has taken various roles at Roland, including VP of Global Marketing, as well as President and CEO, COO, Product Manager and Marketing Communications Manager positions at Roland Canada.
‘We have entered one of the most exciting and dynamic moments in the history of creativity, where many new technologies are reshaping how we compose, produce, perform and enjoy music,’ McCabe says. ‘At Roland, we believe these technologies offer tremendous potential if applied responsibly. Roland Future Design Lab has been established to continue our leadership in music technology innovation and maintain our position as a driver of creative culture well into the future.’
‘Roland’s mantra We Design The Future has guided our approach and company values for decades,’ says Roland Corporation CEO, CIO, and Representative Director, Masahiro Minowa. ‘The introduction of Roland Future Design Lab showcases our commitment to this deeply mindful approach by allowing us to stay ahead of trends in a rapidly evolving industry.
‘We are confident that these efforts will both propel us toward growth and success and provide innovative offerings for future generations of music lovers and creators.’
More: www.roland.com/global
