MSolutions is expecting to increase its presence in Australia following the establishment of a new distribution partnership with Kordz Australia. The partnership brings MSolutions’ most popular A/V extenders and test solutions to a greater number of customers throughout the country, leveraging Kordz Australia’s strong relationships with Australia’s community of systems integrators and AV/IT technicians.
The official Australian distributor of Kordz International cables and connectivity solutions, Kordz Australia has gradually developed a distribution portfolio of complementary brands to service customers with more complete solutions. Well-known in the high-end residential A/V market, Kordz Australia also has a strong presence in the commercial space further bolstered through strategic distribution partnerships with brands active in that market.
That activity has increased requests for certain products, notably HDMI and USB-C extenders, that streamline procurement needs for integrators as they design, install and verify A/V systems for meeting and learning spaces. Upon surveying options and a fruitful meeting at ISE in Barcelona, Kordz Australia determined that MSolutions was the right brand to meet those needs.
Beyond distribution and warehousing, Kordz Australia will support MSolutions’ business growth through a range of professional services including direct sales, marketing and technical support initiatives with Australian customers.
According to Managing Director Greg Parastatidis, these share one common theme: strong customer service, which he regards as the company’s greatest strength: ‘Everything we do has roots in providing exceptional customer service, and that reputation has been solidified through our work with the Australian A/V integration community over time. Cables are an essential foundational piece of A/V installations, and Kordz is globally recognised as a trusted brand and supplier of connectivity solutions.
‘As we focus on building our business, we recognise the value in providing solutions that address peripherals in the room through A/V and USB-C extension. Beyond offering reliable extenders to meet these requirements, MSolutions’ emphasis on product innovation and customer service aligns with how we conduct business.’
Kordz Australia was already aware of the benefits offered by MSolutions’ all in-one A/V test solutions for HDMI, HDBaseT, IP and USB bring to field technicians. ‘The MS-TestPro handheld device offers our customers unrivalled insight of modern video distribution through its ability to test, troubleshoot and verify signal presence and cable integrity in A/V environments, and help installers make informed decisions that lead to quick resolution.’
‘As we bring the MSolutions brand to more regions worldwide, our focus is to work with partners that offer clear synergies with our business,’ says MSolutions CEO, Eliran Toren. ‘Beyond the clear synergies of our technologies, Kordz Australia’s reputation for assured product availability, quick delivery and helpful technical support make them the ideal partner for representing our brand and building our visibility in the Australian A/V market.’
