TiMax – the UK-based initiator of object-based audio for vocal intelligibility and audience immersion - has launched a new website showcasing the brand and full suite of performance, presentation and experiential products including panLab, the latest innovation to join the fold.
‘The new website gives an opportunity for users to see us in a fresh light,’ says Dave Haydon, co-director of TiMax alongside originator Robin Whittaker. ‘Our desire is to be a hub of inspiration to empower the creative community with the understanding needed to fully embrace spatial audio in all its forms across the breadth of applications.’
Following the recent move into the Focusrite Group and with its backing, the time was right to showcase the history and expertise of TiMax, alongside the need to demonstrate how it is rapidly evolving to further define the future of spatial audio and show control.
‘We’ve long held the belief that stereo in performance, presentation and experiential applications is a myth and moreover a bottleneck to everything we care about; intelligibility, creativity and emotional connection,’ Haydon continues. ‘We want to help users craft exceptional and memorable sonic landscapes with greater realism and impact, delivering increased focus and engagement to help transport audiences into different worlds.’
The website offers visitors the opportunity to trial the TiMax software workflow and better understand the breadth of solutions that can aid every level of user and scale of application; and for those that want to go deeper the science behind immersive sound is there to dive into.
‘We want the website to be truly dynamic and a destination site for everyone interested in spatial audio,’ Haydon concludes. ‘We have exciting plans on the product front across the next few months, we’ll be encouraging guest articles on spatial audio, as well as showcasing the work of the creative community, so there will be even more reasons for people to return to the website time and time again.’
More: www.timaxspatial.com
