Audio-Technica has opened Technica House – New York, a marketing salon dedicated to connecting the music, art, fashion, cuisine and other artistic communities in the city. This one-of-a-kind collaboration space, located in the heart of SoHo, sparks creativity by celebrating both the Japanese aesthetic and Audio-Technica’s human-centred Always Analog’ philosophy.
Inside Technica House, the AT-One Studio is home to AT-One Radio, an original podcast series for and about creators. Designed to foster human connections, the studio is equipped with Audio-Technica’s BP40 broadcast microphones and ATH-M50x professional monitor headphones. The studio is isolated from the bustling SoHo neighbourhood with sound treatment, providing a suitablerecording environment for podcasts.
Invited guests are also welcome to enjoy a well-appointed listening lounge, which features a large vinyl library along with a variety of Audio-Technica headphones, turntables, and even the company’s high-end Narukami headphone amplifier. Visitors can unwind with others by listening to records through room speakers or use any of the Audio-Technica headphones for a more personal experience.
Less expected for many will be the salon’s AT-One Kitchen, a demonstration space for Audio-Technica’s sushi machine brand – Autec, a leading manufacturer of commercial sushi robots. Starting with the turntable-inspired ASM50 Nigirikko, the world’s first automatic sushi maker for home use, Autec has grown to produce a full line of robotic devices to meet the needs of sushi businesses throughout the world.
Collectively, these energising spaces seek to bring diverse, creative people and ideas together as one – AT-One, a name derived from Audio-Technica’s original product from1962. Technica House aims to cultivate a new era of collaboration among NY creatives.
Currently open to invited guests only, the recently inaugurated Technica House – New York plans to offer rental opportunities in the future.
More: www.audio-technica.com
