d&b audiotechnik is opening a Middle East subsidiary in Dubai, headed by General Manager Brad Maiden and supported by a team for Regional Sales & Education and Application Support. The team will provide product and market expertise, develop strategic partnerships and a regional training programme, which is already in place.
As an official entity of d&b audiotechnik, d&b audiotechnik ME will work with sales partners in the region including Provision AVL, 7Hertz, Technology KAR and Southby Middle East, and integration and rental partners Creative Technology ME, AVI-SPL, Quality AV and Vibe. These partners support d&b’s distribution, education, event delivery and systems integration effort, serving a wide range of industries including stadia, performing arts centres, hospitality venues, themed attractions and event production. The d&b audiotechnik Middle East portfolio includes technologies the SL-Series loudspeaker systems and d&b Soundscape.
‘Our vision for the Middle East is to further promote our signature sound and advanced technologies that so many of the world’s top artists and venues have embraced as their brand of choice,’ Maiden offers. ‘The Middle East is technologically progressive and with the award-winning SL-Series taking the world by storm, d&b Soundscape and the roster of new products we have coming to market in the next 12 months, we are excited to unlock even greater possibilities for various industries. We have a great team, a great partner network, and are eager to contribute to the entertainment and cultural landscape in an impactful and sustainable way.’
‘The launch of d&b audiotechnik ME is an important milestone in our global growth strategy,’ says d&b group CEO, Amnon Harman. ‘Our new entity accelerates our efforts to bring our technologies to our customers in this exciting and dynamic region, helping them to create exceptional experiences for audiences of all sizes. Our commitment to the region is underlined by the expertise and market knowledge of our exceptional local team.’
Together with its network of experienced sales, integration and rental partners, d&b audiotechnik’s mission in the Middle East is to deliver exceptional customer experiences across a range of industries. Additionally, d&b audiotechnik ME is the Official Technology Partner of Dubai Opera.
More: www.dbaudio.com
