Powersoft has added MIFA Musique to its distributor network as its distributor for Morocco. The appointment is expected to ‘significantly strengthen Powersoft’s presence globally and the company’s footprint in North Africa’.
Founded 29 years ago, MIFA Musique is now among Morocco’s leading audio solutions providers, operates in three sectors: mobility and leisure/entertainment, professional equipment and services through locations in Casablanca, Rabat, Marrakech, Tangier and Tetuán and company-owned stores in collaboration with authorised dealers and large retail chains.
‘Powersoft holds a reputation in excellence and reliability in high-performance audio amplification and energy efficient technology,’ says MIFA Musique Business Unit Manager, Karima Khireddine. ‘Having the brand in our portfolio will help us differentiate from competitors, attract new business opportunities and build credibility in hospitality, live events and other verticals that require reliable, high-performance audio solutions.’
As Powersoft’s distributor in Morocco, MIFA Musique will focus on driving sales, expanding market reach and establishing a robust presence in Morocco. The company aims to do this by identifying new opportunities, managing relationships with current customers, as well as providing after-sales support, organising training sessions and workshops for customers, retailers and professionals to ensure the customers understand the full capabilities of Powersoft amplifiers. The company also aims to showcase Powersoft products at key industry events such as GITEX Morocco.
‘We are particularly thrilled to have Unica and the X-Series amplifier platforms,’ Khireddine says. ‘These amplifiers offer exceptional power output, efficiency and flexibility, making them ideal for demanding installations. Simplifying complex audio set-ups by integrating advanced DSP, high power density and easy system management, will enable our professional customers to achieve optimal performance in large venues with ease, ensuring a reliable, high-quality sound in even the most challenging environments.
‘As a leader in music and audio solutions in Morocco, we are very proud to add such a high value brand in our portfolio. Working with Powersoft will enable us to respond efficiently to our customers’ needs and enhance the level of professional audio installations in Morocco to meet the highest standards.’
‘This partnership positions both Powersoft and MIFA Musique for long-term growth in Morocco, as we collaborate to grow the professional audio landscape and provide unmatched audio products for Moroccan customers seeking the highest standards in sound quality,’ says Powersoft EMEIA Sales Manager, Varun Jagger. ‘We are thrilled to have the MIFA Musique team onboard.’
More: www.powersoft.com
