Derby-based production company On Event Production Co recently upgraded its Sennheiser ew 300 G3 wireless system inventory with a move to the manufacturer’s EW-DX systems, with dealer 22live providing both equipment and expertise.
22live launched in 2023 with Sennheiser an early supporter, helping 22live develop both sales and rental services for the pro audio market. ‘Sennheiser gave us the opportunity to be a Sennheiser dealer from our inception due to our depth of knowledge and experience within pro audio and specifically live sound,’ explains 22live Commercial Director, Alex Penn.
‘EW-DX has been a key product for 22live due to it being brand new and having an attractive feature set and price point. It really works well, especially in the corporate events space where we have been specifically focussed with EW-DX.’
On Event Production Co has a strong relationship with 22live, who provided demos and expert advice on accessories ahead of the significant purchase of 40 channels of EW-DX.
The company purchased both EW-DX handhelds and bodypacks for each channel, along with DPA headset microphones. 22live packaged the equipment into ten four-channel sets that are easily deployable and can be scaled to any size of event.
‘It made total sense to stay with the brand we trust,’ says On Event Production Co MD, Adam Dewhurst. ‘With several key clients in the financial services sector, encryption has become a crucial factor in our decision to move towards digital wireless solutions. The EW-DX offered the perfect solution, combining digital encryption, robust build quality, and integrated Dante technology.’
The availability of the EW-DX EM4 Dante quad receiver came at the right time for On Event Production Co’s purchase, and the company’s freelance workforce could not be happier with the equipment.
On Event Production Co Production Engineer Chris Thornton-Smith says that the key features that have received a great response from both the company’s workforce and freelance engineers. ‘Everyone loves how smart everything looks, how quickly the transmitters sync, and the Dante integration is key to our workflow, plus the system was a breeze to set up,’ he says. ‘All our Yamaha desks use Dante and it’s incredibly useful to save on analogue channels by going digital. We’ve also split them in broadcast scenarios to multiple desks with no issues to facilitate a broadcast mix of the live event - very handy. Everyone also really loves the e-ink displays on the transmitters; it saves on lots of tape, looks smarter and no more damaging the paint work.’
The additional stock in its inventory is allowing On Event Production Co to move away from sub-hires, improving efficiency and extending prep time. The scalability of the units is also a bonus, with EW-DX receivers capable of linking four units together without additional antenna or distribution units.
‘Having 16 channels of RF from only a pair of antennas and no distro is really nice,’ Thornton Smith says. ‘We have also packaged the systems as 3U-high, 4-way stacker racks, meaning it’s incredibly easy to scale up, while still keeping all the RF in one case. The rechargeable batteries are great. They’ve got an incredibly long battery life and save hundreds of AA batteries being used. Our experience with 22live has been exceptional, too. Alex and the team have consistently shown responsiveness and reliability, making them a trusted partner in this upgrade.’
Seeing companies work together on a successful outcome is a highlight for Kevin Gwyther-Brown, Business Development Manager at Sennheiser. ‘Working with 22live to deliver a large order for Event Production Co. has been an honour,’ he says. ‘As existing customers, it is a privilege to know that they have chosen to upgrade and modernise their inventory with Sennheiser products. Ensuring companies have all the information they need to make the right choice for their business is a key part of our work and we are delighted to see this relationship continue as the business powers forward.’
‘We recognise that our relationships are our strength, and we always strive to deliver a great experience for all those who choose to work with us,’ Penn adds.
