Symetrix builds Middle East sales profile

Symetrix has appointed World Representation as its agent for direct-to-dealer sales in the Middle East.

Mark Ullrich, Symetrix’ International Sales ManagerWorld Representation will support sales and distribution of the entire range of Symetrix digital signal processors and control interfaces in the region. The initiative is expected to ‘guarantee that A/V integrators and other audio professionals in the Middle East will have ready and reliable access to the dynamic range of Symetrix high-end professional audio solutions’, including SymNet Edge and Radius Dante network audio DSP, Arc-Web browser-based control technology, and teleconferencing DSP hardware and software.

‘This is the next step in our steady growth worldwide,’ says Symetrix International Sales Manager, Mark Ullrich. ‘From the numerous meetings I had at InfoComm MEA in Dubai, it’s clear that there is a lot of excitement for Symetrix products in the Middle East, especially SymNet Edge and Radius Dante network audio DSP. The fact that the SymNet platform features the hugely popular Dante technology for networked audio, as well as a suite of conferencing solutions, all of which can be controlled from your iPhone via Arc-Web, makes SymNet DSP hardware and software very appealing and competitive.’

‘Symetrix has been enjoying phenomenal success globally as a market leader in DSP,’ says World Representation Technical sales Manager, Iain Cameron. ‘Following the introduction of SymNet Express and SymLink, the Integrator Series broke the company into the then nascent DSP market. Since that time Jupiter [app based turnkey DSP], Solus [standalone fixed I/O DSP] and the recently introduced Edge and Radius [Dante network audio DSP] have joined a comprehensive portfolio of solutions.

‘Symetrix decision to offer direct-to-dealer sales though World Representation will allow us to offer much closer support to the Middle Eastern and African markets. We look forward to meeting users, integrators and consultants to discuss how Symetrix can provide elegant and cost-effective solutions from the smallest to the largest of installations.’

More: www.worldrepresentation.com
More: www.symetrix.co

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