Ubiquitous in Asia, the KTV (Karaoke Television) market is estmated to ne worth some US$500. KTV club rooms will play music backing, and display video clips and lyrics for rock star escapism – typically up to 50 private lounges, each featuring dedicated sound systems with sophisticated control and surprising audio quality.
JBL KTV sound systems are becoming a regular sight in the premium China KTV market, where venues in elite neighborhoods combine themed interiors with concierge services, valet parking, and food and drink services.
‘Customers come to KTV venues for a personalised “rock star” singing experience,’ says Daryl Wong, Director of Marketing at Harman Professional, China. ‘It’s entirely appropriate – almost requisite – that they get to enjoy the same audio technologies as those featured on the biggest stages and in the most prestigious recording studios. JBL is the clear sound system of choice for music’s elite performers – whether it’s Canto-pop or traditional folk – and our systems perform as well in the KTV venues of China’s regional cities and towns as they do on stages around the world.’
Available models in the KP600 Series include the KP615 (15-inch woofer, 1.5-inch tweeter), KP612 (12-inch woofer, 1.5-inch tweeter), KP610 (10-inch woofer, 1.5-inch tweeter), and KP618S (18-inch subwoofer); the KS300 series KS312 (12-inch woofer, 1-inch tweeter), KS310 (10-inch woofer, 1-inch tweeter) and KS308 (8-inch woofer, 1-inch tweeter). All models use wooden cabinet enclosures that can be ceiling- or surface-mounted.
This range of loudspeakers is combined within tailored system designs that meet various regional tastes. ‘There is no such thing as a universal loudspeaker,’ Wong says. ‘Geographic regions have discrete preferences for the tonal quality and balance of bass, mid and high frequency ranges.’
In central China, the Yue Hao Hotel in Xi’an, which combines a clean, contemporary design with 5-star amenities, has equipped its KTV rooms with 84 JBL KP612 and KP610 speakers.
Located in China’s southwestern coastal region, meanwhile, the Da Di Entertainment Centre is the best and largest entertainment park in Putian, Fujian, with 136 KP610 speakers installed in 58 KTV rooms. Fujian’s Di Hao Club offers 20 luxurious KTV rooms with tiled walls, chandeliers, multiple built-in video screens – and two KP612 speakers in each room. The QuanzhouJing Yi Hui Fashion Club in Fujian has 19 KTV rooms of opulent elegance, where patrons can sing along to their favorite songs in rooms with velvet seating areas, large video projection screens and a total of 22 JBL KS312 and 18 KS310 ceiling-mounted speakers.
‘When it comes to fixed installations that can be scaled for and tailored to venues of this size, our engineers and product-development specialists working together in China and Northridge have come up with a loudspeaker series that is uniquely designed, built and priced for China’s KTV market,’ Wong says. ‘We are very pleased with the results of their efforts – and it appears the market is too.’
More: www.jblpro.com
