Broadcast specialist Snell, Swedish reseller Danmon Svenska and Scandinavia production and broadcast services and equipment provider Twentyfourseven have announced a three-way partnership designed to offer an alternative to OB trucks.
The alliance is based around the sale of Snell Kahuna 360 production switching, IQ Modular and Sirius routing systems to Twentyfourseven for its Distance Outside Broadcasting (DOB) service as well as for two new fixed control rooms. The DOB service promises a high-quality, lower-cost alternative to production trucks and equipment, enabling broadcasters to produce live international sports and other multi-camera productions from a single control room with full signal and communication control. Through its partnership with Telia Sonera International Carrier, Twentyfourseven provides a fibre link from the broadcaster’s remote set to the control room at unlimited distance and with low latency.
‘Twentyfourseven’s DOB service is truly groundbreaking because it not only reduces broadcasters’ production costs and gives them tremendous flexibility for producing multiple remote, live events, but it also offers the potential for more environmentally-friendly operations,’ says Snell Global Sales Director, Tim Banks. ‘DOB is one more example of Twentyfourseven’s thought leadership and visionary thinking in the field of distance live production and broadcasting, which aligns well with Snell’s technological capability and product solutions.’
The DOB service successfully completed a proof-of-concept exercise during during the London Games 2012, when Twentyfourseven provided a remote workflow that linked a client’s London studio with its control room in Stockholm.
‘Snell and Danmon Svenska are the ideal strategic partners to help us successfully launch our DOB service. Snell broadcast infrastructure equipment is well-known for being future-proof and highly flexible, and Snell is leading the way on emerging technologies such as 4K and fibre for long-distance signal transport,’ says Twentyfourseven CEO, Kent Lundgren. ‘With Snell, we know we have chosen a trusted partner to provide the technology infrastructure for this highly strategic new offering.’
The full service will be available to Twentyfourseven customers by summer 2013.
