Pioneering loudspeaker company Genelec has announced a long-term green initiative, with the launch of its M Series studio monitors.
The move will see the introduction of new products and revised, more energy-efficient versions of the existing product line, in addition to other company policies. Environmental consciousness is also a part of the culture of Genelec’s homeland Finland, with the country commonly ranking among the world’s greenest.
‘We believe people do care about the future of the planet, and Genelec has given serious thought about how we can more substantially participate in this philosophy and apply our acoustics and design R&D talents towards the next generation of loudspeaker products,’ says Will Eggleston, Genelec Inc.Marketing Director. ‘For our new products and updated versions of existing models, we are focusing on “voltage-friendliness”, with regard to latent power consumption as mandated by the European Union. While the scope of the mandates appears mostly consumer-driven rather than pro, Genelec made a conscious decision to apply these standards to our professional products, because in the end it is just better for the environment and the end-user.’
As well as being highly energy-efficient, the M Series uses a Natural Composite Enclosure (NCE) manufactured for Genelec in Finland with wood fibre and recycled material. Another first, the M Series models feature new class-D amplifiers with Intelligent Signal Sensing (ISS) and auto power-off after being idle for 30 minutes and auto power-on when a signal is detected. Automatic voltage selection allows the monitors to operate throughout the world.
In the near future, Genelec will update its existing product line with more efficient power management: ‘Genelec is known for sound quality, and we are in a unique position to set new standards in the audio industry in regards to power consumption,’ Eggleston says. ‘We’ve always been an environmentally conscious company, and as we roll out our updated product line, we have reinforced that commitment for a new era.’
See also:
Genelec M Series
More: www.genelec.com
