Taking the newly launched Vibe virtual trade show paradigm to the ProLight & Sound show brought interest from more than 200 pro audio and lighting companies. Promising the live production industry ‘a single point where all the component parts can be found with just four taps of a screen’ Paul Nicholson and Jay Green of VirtualXpo – the company behind Vibe – are confident of the appeal of an interactive platform that is operational 24/7, ‘rather than just a few days in a static hall’.

‘We have designed an ultra cost-effective marketing platform that ticks all the boxes and redefines the genre,’ says Nicholson, founder and MD of VirtualXpo. ‘The most frequent comment we heard at ProLight & Sound is that it is a “no brainer”. We’re now looking forward to welcoming a significant number of additional companies to the show in the run-up to the launch in July.’

The Vibe app will also provide a communications and marketing hub for exhibitors. Visitors are required to register as they do in the real world, and are then be able to communicate on a P2P basis through the app’s Fingerprint analytics feature.

‘The beauty of Vibe is that it offers an even playing field with 100 per cent show interaction for any exhibiting company or individual,’ says Sales Director, Jay Green. ‘Vibe provides an ultra cost-effective shop window for all companies. The people we met were excited by the prospect of never missing a business opportunity through the app, be it local or global.’

More: www.virtualxpo.com