American recording console manufacturer API has announced its entry into the Indian professional audio market, having appointed the Asia Pacific Media Group (APMG) to appoint and manage dealers around the country.
‘Broadcast India 2009 was our first trip to gauge the Indian market and we are keen to tap into the recording industry,’ says Dan Zimbelman, API Director of Sales. ‘We have tremendous strength in the West and have just celebrated our 40th anniversary. Users know that when they want the ultimate in sound, sonics and dynamics, API is their “go to” for mic pres, equalisers and consoles.’
The success of the Indian music industry means that audio production work in the country is steady. There has also been considerable growth in FM radio broadcasting as well as an increase in the number of live events aound the country.
API and APMG are currently planning workshops throughout India:‘We don’t believe that every studio, engineer or producer in India needs an API console,’ says Zimbelman. ‘But we do believe that if every studio recording “real” music has two channels of API mic pre, then the sound on the front end will change their product dramatically. Once they’ve done that, the desire to improve every part of the signal path will kick in.’
API is ‘looking forward to introducing a new generation of audio professionals to its analogue consoles and signal processors’ at this year’s Broadcast India, which will be API’s third tradeshow in India, having participated in Palme Expo India in 2010. API’s JDK Audio line is expected to appeal to India’s price-sensitive market.
More: www.apiaudio.com
