Expanding its role from distributor to representative, MI Corp has brought API’s 1608 console to ‘an entire market that was previously untapped’ in South Korea.
MI Corp found initial success with various API products, including the Lunchbox 500 Series modules and the 3124+. For its work in recording studio design, the company now has the 1608 console to call on: ‘MI Corp is designing prominent recording studios and meeting the most difficult demands of sound engineers,’ says Sunny Park, Manager of the Import Department. ‘Many engineers [in Korea] would like to own and operate an API 1608 console.’
The 1608 first console to be shipped now occupies its own demo room at the MI Corp headquarters.
Situated in the Gangnam-Gu area of Seoul, the company set out as a musical instrument distributor in 1997. As of 2009, it began to expand its services, with the ambition of becoming a leader in South Korea’smulti-media industry. Taking on professional audio and video equipment supply, as well as the architecture and design of studios, it has been known as MI Corp since. Sales director and former recording engineer, Ted Suh, was familiar with the API reputation and knew the impact it would have in Korea and API soon became a fundamental part of their inventory.
‘In the current digital audio equipment market, customers missed analogue music equipment. We think API is the leading company, not only for consoles, but analogue modules,’ Park says.
More: www.apiaudio.com
