Marking the largest single sale of its broadcast mixing consoles to date, Calrec Audio has placed 14 audio consoles with the longest established of South Korea’s commercial broadcasting networks.

The installation is part of MBC’s move to new facilities and will include a selection of Calrec consoles, among them a 64-fader Apollo and 24-fader Artemis Light, which will serve TV, radio and OB production various of the stations within the network. MBC made the purchase as

Supplied by Avix Tech, flexibility, redundancy, the reliability were among the key criteria of the investment: ‘The technical merit of the consoles was the reason MBC chose to buy mainly from Calrec,’ confirms CEO, Joo Hong Chang.

‘Many Korean broadcasters have watched MBC’s investment in Calrec consoles with a good deal of interest,’ he continues. ‘We believe that this sale will influence other broadcasters and help to change the way that they purchase broadcast audio consoles. We hope they gradually move away from focusing entirely on price and instead look at better-qualified equipment.’

Immediate benefits are expected in terms of improved workflow and better quality of live TV broadcast: ‘MBC is one of the four major national broadcasting networks in South Korea, so we anticipate others will pay close attention to the decisions it makes regarding its equipment selection,’ says Calrec APAC Regional Sales Manager, Graham Murray. ‘As other broadcasters visit the facilities, hear that MBC is satisfied with the systems, and see the quality of the broadcasts, they will be more inclined to purchase Calrec desks for their own facilities.’

Calrec and regional distribution partner Avix Tech cooperated closely on the proposal, with Avix Tech handling sale, installation, training and support. Commissioning is scheduled to begin in March 2014.

More: www.avixtech.co.kr
More: www.calrec.com