Sonifex has announced its acquisition of Australian broadcast manufacturer and distributor. Innes Corporation – the move represents the first international acquisition for the UK-based specialist in audio and video products for radio and TV studios.
Innes Corporation manufactures a range of high-end PCIe PC cards, which include professional analogue and digital audio cards, AM, FM and DAB+ radio capture cards together with Flashlog, a multichannel audio logger.
‘We’ve been involved with Innes Corporation for some time, recently acting as a manufacturer for their audio cards,’ explains Sonifex MD, Marcus Brooke. ‘I was so impressed with the quality and versatility of the audio cards that when we discussed further collaboration, we realised that there was a great opportunity for us to leverage our international marketing skills to sell the Innes PCIe cards to a larger market. In addition, we can combine our R&D departments to work in partnership on some interesting new products.
The Australian Sonifex Pty Ltd will still trade under the name Innes Corporation in Australia from 1 July 2014. This is the third corporate acquisition by Sonifex who bought Nicral Ltd in 2001 and the ProAVM audio product range from SBS in 2006.
‘Between Sonifex, John Innes and Innes Corporation, we have more than 70 years of combined experience in the broadcast industry,’ says Karen Olliver, General Manager of Innes Corporation. ‘We’ll still be offering our customers and suppliers the exceptional level of service and support that they’ve come to expect from us while drawing on a greater pool of technical resources.’
‘Innes Corporation is a long-standing and well-respected distributor of transmission equipment in Australia, known for their strong customer support, so in the future I’d hope to make use of their expertise to further improve sales of Sonifex equipment in Australia,’ Brooke adds.