German manufacturer Jünger Audio has announced the opening of Jünger Audio China. Based in Beijing, this new office is headed by Miss Jian Gao, who joins Jünger Audio from Loud Tech Inc China where, as Marketing Director, she was responsible for establishing and implementing marketing strategy and product management for the Chinese market who has extensive experience in the broadcast and professional audio industry.
‘The combination of improved international relations, an expanding economy and increased foreign investment make China a very attractive business proposition for European companies,’ says Jünger Audio Managing Director, Peter Poers. ’We felt from the beginning that it was imperative that our office should be headed by a Chinese national who understood both the business climate and our own industry. Jian Gao is ideally placed to fulfil this role.’
Jian Gao has a sound production degree from the Beijing Film Academy and spent five years working as a sound engineer at China National Radio. She then joined Sony as a broadcast and pro audio product manager, before moving to TC Electronic as National Marketing and Sales Manager, with responsibility for developing the market and building sales networks. Jian Gao has also spend time in the US, where she studied for an MA in Radio, TV and Communications. ‘My role will be to organise the distribute business for Junger Audio products in China, and help establish the brand in the broadcast industry nationwide,’ she says. ‘I am looking forward to using my knowledge and experience to develop both business opportunities and customer relationships, and to strengthen Jünger Audio’s reputation for innovation and high-quality products in this promising market.’
‘Both our new T*AP and Level Magic suite of products fulfil the requirements set by major broadcasters around the world for maintaining loudness consistency,’ adds Poers. ‘This is a major issue for everyone involved in the broadcast industry, including those in China. Our strength lies in our 20-plus years of expertise in dynamic processing – and in our ability to deliver a range of products that are designed to solve the problem in an easy and cost-effective way.’
More: www.junger-audio.com
