A new office in Beijing gives Genelec a unique demo room in the region, designed with the same acoustic principles as the Genelec listening space and auditorium at its headquarters and factory in Finland.
After more than ten years in the city, Genelec needed to relocate to larger and better premises: ‘With a staff of six people plus one trainee it was time for us to look for something new as our old office was far from sufficient,’ Hanying Feng, Office Manager for Genelec China, confirms. ‘There is lots of real estate available in Beijing but it can still be hard to find something to suit. While planning the move we also took the opportunity to upgrade our demo facilities and I’m proud to say that our facility invites comparison with the listening space at Iisalmi. It is an excellent demo space for Genelec’s growing business in China.’
The new office is situated in the Universal Business Park, next to the 798 Art Zone area of Beijing. Formerly an industrial area, this now contains studios and galleries for artists – from painters through to sculptors. It is also a thriving social area, with many coffee shops and restaurants.
The original room at Ilsalmi was designed by Ari Varla, an electro acoustic design engineer at Genelec, who passed away in 2008. The Beijing room follows a similar format, and has a surround system comprised of Genelec 1238s with 7270 subs. The ceiling is equipped with ceiling mounted 8240s to allow for Dolby Atoms playback, or any other 3D sound format. As well as a demo room, this can be used as a production space.
More: www.genelec.com
