Sofia-based Joker Media Rental is the latest rental company to join the L-Acoustics Rental Network.
Offering high-end staging – including sound, lighting and video equipment – as well as stage structures for some of the country’s biggest concerts and festivals, Joker is the largest rental company in Bulgaria, employing 40 professionals and more than 80 freelancers. It provides sound production for major European music festivals, as well as artists such as Sting, Metallica, Lenny Kravitz, Bryan Adams and Jennifer Lopez.
‘The market in Eastern Europe is very dynamic and growing fast,’ says L-Acoustics Sales Manager, Tim McCall. ‘Joker is a known and respected sound provider and is already putting its L-Acoustics systems to good use for high-profile events across Bulgaria.’
‘L-Acoustics systems are rider-friendly because of their power, flexibility and rapid rigging, ‘ says Joker, co-owner and CEO, Ivan Gradinarov. ‘Being able to offer L-Acoustics is a real asset to Joker and to our clients.’
Joker has taken on an inventory of 24 K2 with 18 Kara éléments, as well as eight SB18 and 16 SB28 subwoofers, complemented by six LA-Rak modular touring racks. The company intends to strengthen its relationship in the near future by extending its K2 fleet while also adding coaxial 12XTs, 115XT HiQ active stage monitors as well as the latest LA4X power amplifiers.
The system has already been put to the test in front of 30,000 people for Andrea Boccelli’s sold-out concert in the Balgarska Armia stadium in Sofia, the biggest classic concert ever performed in a stadium in Bulgaria. One-hundred–and-sixty L-Acoustics speakers were rigged by Joker for the show, including K1 provided by L-Acoustics’ Czech rental partner, T Servis.
Meanwhile, the Kara system embarked on a 28-show for the Coca Cola Happy Energy Tour with Bulgarian artists, headlined by rock band Funky Miracle. For the final concert in Sofia, where British X Factor artist James Arthur performed in front of a crowd of 20,000, the K2 systemwas used by Joker as the main PA system, Kara for fill.
‘Being a part of the L-Acoustics Rental Partner Network allows us to expand our horizons to markets beyond Bulgaria, while also giving us the opportunity to call on other partners in the network so that we can increase our inventory for special events like we did with Andrea Boccelli,’ Gradinarov says. ‘We are excited to be able to provide high-end solutions to the Bulgarian market with L-Acoustics.’
