Vue Audiotechnik has established a new subsidiary company to serve Mainland China – Vue Audiotechnik China (officially Vue Shanghai) is located in Zhejiang in Jiashan province, joins Vue Audiotechnik in the US and Vue Audiotechnik Europa in Germany in the company’s network.
Vue Audiotechnik China will offer the entire complement of Vue products, from the small i-Class contractor series to the premium powered h-Class loudspeakers and al-Class line array systems, including the proprietary V Series Systems Engines. It will also provide technical support for all integrated systems, as well as touring and portable systems, and plans to add project-design and commissioning services, along with operational training.
‘From the start, Vue Audiotechnik was conceived as a truly international-based company, with engineering and manufacturing resources in the US, Germany and China,’ says Vue Audiotechnik CEO, Ken Berger. ‘Last year we added Vue Europa, a dedicated company that serves the market in Europe. Opening Vue China is the next logical step. We’re investing to become a leader in China, the fastest-growing market in the world, which will soon be the single largest consumer market.’
Vue has appointed Global Market Management’s Alex Schloesser as MD of the new subsidiary. He will spearhead the development and staff training, until the company is fully self-reliant under its own brand manager. Global Market Management is also managing Vue’s Asia-Pacific business development in establishing new distribution channels and bringing in new direct business.
‘It’s an exciting challenge to build a company from the ground up, and I am confident that this newest addition to the company portfolio will achieve unlimited success in China,’ says Schloesser. ‘Vue’s products, with their excellent sound quality, fidelity and value, speak for themselves; establishing an independent subsidiary will considerably ease the process of introducing them to the Chinese market.’
Vue is currently staffing the office with management, sales and technical support team members. This includes the recent appointment of Tiffany Jin, as sales assistant. Vue encourages residents of China interested being a part of building Vue China to enquire about opportunities.
More: www.vueaudio.com
