US distributor Momentum Audio Sales has enlisted the support of Kate Cardwell of Cardwell Creative Services to provide business development and support for its Audient consoles. ‘Kate bridges the gap between our sales and dealer networks and audio console customers,’ says John Devins, founder of Momentum Audio Sales. ‘She will help us grow the Audient brand in the US and provide an unprecedented level of support to Audient customers.

Cardwell will work with the current sales force and dealer network to provide product training and customer support. Due to the custom installation nature of the audio console business, she will work with customers directly as the first point of contact for studios, broadcasters and educational facilities.

‘I enjoy talking with people about their work and their needs,’ she says. ‘My background in recording and engineering helps me be creative in finding solutions for them. I value the longer sales cycle; it allows me to form solid relationships and to provide ongoing support, which is essential to working professionals and facilities.’

Cardwell, a lifelong musician, attended Berklee College of Music in Boston, where she majored in Music Production & Engineering. She has worked professionally as an audio engineer for live sound, studio recording, and live broadcast television. She has a strong background in professional audio retail sales as well as territory management for manufacturers.

‘Besides having great sounding consoles, Audient has a great story and legacy,’ Cardwell adds. ‘Their collective passion for music and engineering gives them a unique understanding of their market, and makes it a true pleasure to champion their products.’

More: www.momentumaudiosales.com
More: www.audient.com