Following the announcement of On a Higher Note as exclusive distributor of Merging Technologies’ Nadac (Network Attached DAC) products in the US and Canada, the company has added distributors in Asia, Australia and India.
Noted for seminal recordings made many years ago in China, Weishen Xu has been a pioneer of DSD and Hi-Res recording since 2002 and a supporter of Merging’s sales to China. Having been urging the company for many years to produce a product suitable for the growing audiophile market in China. His efforts have resulted in a new company, Merging Fidelity, that will appoint local representatives in the Chinese Mainland, Hong Kong, Macau and Taiwan.
Another long-standing Merging partner, Syncfish has added Nadac to its complementary product lines for distribution in South Korea. The company is soon moving to new premises featuring improved demonstration facilities that will ‘illustrate how Nadac will change the DAC landscape dramatically’.
Japan is another market with a keen interest in DSD. Here Electori will launch Nadac at the prestigious Tokyo International Audio Show in September. Electori will also participate in events in different parts of Japan over the coming year. Professional sales to mastering houses and studios will be managed by DSP Japan to ensure continuity and minimise confusion with exiting Merging clients.
Australia and New Zealand will be handled by ATT Audio Controls in Melbourne. Also a Merging pro distributor, ATT is well versed in high-end audio due to CEO, Frank Hinton’s involvement in the Grover Notting line of reference loudspeakers and amplifiers.
Modi Digital has been Merging’s partner in India for many years, and will handle enquiries for Nadac. The company has been recently been demonstrating and promoting Auro 3D technology as a cinema and a home system. With many of the Pure Audio Auro 3D releases being recorded and mastered on Merging’s professional equipment, this also has many synergistic advantages.
‘We believe we have an exceptional team in the Asia-Pacific Rim region,’ says Merging Technologies Sales & Marketing Manager, Chris Hollebone. ‘There are still important countries where we need to find the right partners so we are taking out time to research companies that share our values. This is a proven formula for success, and we know that Nadac deserves the best possible support in this vital market.’
See also:
Merging's Nadac converter hits Higher Note in US
