Switzerland-based pro audio specialist Go Wild has added Martin Audio to a portfolio of distributed brands that covers MI, studio and installation/rental.
‘As we have direct contact with many pro audio installers and engineers it was clear that we needed a professional speaker manufacturer in our roster, as many installers are requesting proposals for a turnkey solution, incorporating all the components for a project,’ says Go Wild CEO, Mike Gorsatt.
Go Wild has already established a relationship with Martin Audio parent company Loud Technologies, through its distribution of Mackie and Ampeg. The company will immediately target the small- to mid-size installation market segment with Martin Audio components, notably bars, restaurants, clubs and conference centres.
Gorsatt says that the timing couldn’t be better, with the launch of the CDD loudspeaker range: This product line offers us the greatest potential to start the business relationship. However we will also keep in touch with the rental companies, since Martin Audio is also well represented in Switzerland for live sound.’
Go Wild has been able to hit the ground running, with training at Martin Audio HQ in High Wycombe already under their belts, ‘and excellent support via email and phone’. As a result, the new brand is already included in seminar plans and briefing reps will be demoing systems on the road.
‘Go Wild is one of the very few real pro audio distributors in this small country with an outstanding reputation in both installation and live sound,’ says Martin Audio Director of Sales, Simon Bull. ‘Furthermore, it is the only pro audio distributor in Switzerland with a German, French and Italian speaking sales force, enabling it to approach each part of Switzerland.”
Go Wild was founded in Zug in 1988 by Hans Wild, as a distribution company for MI and pro audio brands. The company originally specialised in the conferencing market before moving into the installation business. ‘For us, it's a real benefit to have a professional speaker manufacturer on board as we are now a full-range partner for installers and retailers,’ says Gorsatt in conclusion. ‘For Martin Audio the benefit is exactly the same – by choosing Go Wild as a new partner they company will reach more customers nationwide than ever before thanks to the ability of our sales reps to speak all native languages.
‘All-in-all, it’s a win-win situation.”
More: www.gowild.ch
More: www.martin-audio.com
