Martin Audio has changed its distribution arrangements in the Nordic countries, appointing Norway’s Elektrik Solutions as exclusive representative.
The move reunites the loudspeaker systems specialist with Øystein Wierli, an experienced sound engineer and system tech, who for many years worked closely with the British company while at his previous company, EM Nordic.
Martin Audio had sought a company with a smaller portfolio to give the brand more focus, and at the same time increase market penetration in all their core sectors. Based in Drammen, and set up in 2010 as a full event technology and staging operation, Elektrik Solutions were considered the perfect option. ‘Martin Audio products fill the entire spectrum within sound reproduction,’ says Wierli. ‘It is one of the leading pro audio brands, recognised throughout the world for its technical superiority, reliability and design.’
Wierli, who joined the company in June 2015, will be responsible for the brand, supported by Lorry Kristiansen. ‘Martin Audio is a perfect match within the Elektrik Solutions portfolio,’ he maintains.
New offices are also set to open shortly in Sweden and Denmark, complementing an existing partner in Finland: ‘The plan is to have a well-integrated pro-audio department covering all types of touring and install within the Nordic territories,’ Wierli says.
He confirms that products such as MLA Mini, CDD, celling speakers and the mid-scale touring products will be the focus of the initial marketing thrust. ‘The new CDD line in particular will make an impact on installers with its superior sound coverage, and we will be targeting hotels, shopping centres and meeting rooms within the integration sector.’
Four of Elektrik’s team have already attended Martin Audio head office for training, and Elektrik will follow up with three open days in Drammen where for consultants’ and installers’ workshops. Roadshows will also demo systems to rental companies.
‘Elektrik has a solid dealer base and demonstrate a fresh, positive and enthusiastic approach that is sure to drive success,’ says Martin Audio Sales Director, Simon Bull. ‘The team hosts a good mix of expertise both from the touring and SI markets. We are delighted that they have hit the ground running, with a number of successful sales and MLA series demonstrations slated for later in the month.’
