Bringing its latest generation of installation speakers to its long association with Novus Leisure’s Tiger Tiger brand, Martin Audio has completed a CDD installation the operators’ original and flagship venue in London’s West End.

One of Novus Leisure’s approved suppliers, Middlesex Sound & Light (MSL) specified CDD as part of a major overhaul, having already fitted the manufacturer’s new Coaxial Differential Dispersion technology in several other high profile sites. ‘We had also carried out a number of other recent refits for Novus using Martin Audio’s AQ range, which we were great fans of,’ says MSL Project Director, Darrel Olivier. ‘But this high-profile venue provided the perfect opportunity to debut the new CDD. In terms of aesthetics and sound quality CDD is a definite improvement, offering wider dispersion, as well as being less obtrusive.’

According to Novus Leisure Project Manager Graeme Sutherland, the company had wanted to create a premium space, and looked at various options with Olivier before making the loudspeaker decision. However, MSL first needed to carry out a careful review of the existing loudspeaker positional strategy. Some of the existing speakers were redeployed to ensure even sound coverage throughout while by ground-mounting the new subs it ensured maximum impact and LF extension.’

Aside from the Tiger Bar, Novus Leisure has replaced its former Ibiza-style White Room, with the more sophisticated hosted Luxe Room, which is available for private hire. The Tiger Bar and dancefloor area have been equipped with four CDD15, four CDD12 and three S218X subs, while Luxe has been fitted with six CDD10 and an existing AQ215 sub which has been relocated. Also the beneficiary of two CDD10 and CSX212 sub are the two restaurant areas, which are now linked more visibly to the main bar.

Working with interior designer Terri Naylor of Dakota Design, MSL was responsible for the full A/V integration – which is dominated by a giant floor to ceiling high-resolution graphics wall in the main Tiger Bar. ‘Sound is the most important element when you are clubbing, and this system is phenomenal to listen to,’ says Novus Leisure Regional Operations Manager, Jenna Edwards. ‘I think this establishes our position as the best club experience in London.’

‘Feedback has been strong and positive wherever we have installed these,’ Olivier reports.

‘This new installation has created a real wow factor for customers,’ adds Tiger Tiger GM, Darren Gaffney It’s had an immediate impact on sales.’