Miami-based Universal Music has extended its representation of Powersoft digital products in the CALA (Latin America and the Caribbean) territories, having being appointed distributor for Brazil.

‘We have accepted the challenge to distribute Powersoft in this great market due to the high demands of the professional audio community, and Powersoft’s ability to meet them,’ says Jean Costa, who set up the company in 1994. ‘Add to this Universal Music’s premium quality service, and you have a winning combination.’

‘Our commitment is not only to increase sales, but to support, educate and inform the local community about Powersoft’s patented and groundbreaking digital technology, which will in turn lead to the brand being specified on more complex and lucrative projects,’ he continues. ‘We are known for handling top of the line products with cutting edge technology and feel confident that Powersoft’s advanced amplifier and control solutions will quickly be recognised.’

With a portfolio of leading pro audio products Universal Music is well qualified. ‘This appointment was entirely logical, based on the experience, understanding and success that Universal Music has already experienced with our products in Latin America,’ says Powersoft CALA Regional Account Manager, Gilberto Morejon. ‘Jean Costa’s knowledge of the Brazilian market, in particular, will be a huge asset.’

Universal Music will embark on an awareness campaign in Brazil, following a similar model to that adopted in other territories in which they represent the brand – Colombia, Caribbean Islands, Guyana, Suriname, French Guyana and Venezuela.

‘Our technicians are fully trained and we will  attend the most significant trade shows in our territories, such as Infocomm Colombia, AES Brazil, Expo Music Brazil and our annual seminar in Miami,’ Costa says.