Competing for attention in the business district of Ningbo, the Ever Club needed to set itself apart from the wealth of crowded lounge bars and nightclubs around it. Looking to Ningbo’s traditional cultural values of ‘art, quality and relaxation’, the venue aspires to become ‘a club with vitality’ – and regards its sound system ss essential.
Serving a broader demographic than just the affluent urban crowd, it turned to EZPro International Ltd, and now has a system comprising Powersoft K3 amplifiers driving EAW Avalon Club.two loudspeakers. ‘The system must be able to express Ever Club’s mysterious flavour and individuality, and to create an atmosphere where clubbers can resonate with the music,’ says EZPro Technical Manager, Mr Zhu.
At the heart of the club is an eccentrically designed annular bar counter. The technical team from EZPro used four EAW Club.two cabinets for the main PA, flown 3.5m high above the floor and directed towards the central DJ area from corners of the room. One EAW UX8800 is further employed to provide the EAW loudspeakers with digital processing, including EAW Focusing settings.
‘Club.two is highly efficient with its horn loaded design,’ Zhu says. ‘It uses four 12-inch LF cones arranged in a symmetrical pattern behind the mid/high section to produce maximum, distortion-free output. It not only has seismic lows and crystalline highs, but also features simple, elegant, symmetrical modern design that perfectly matches the interior decoration of Ever Club.’
Zhu is also much impressed with the performance of the six Powersoft K3s: ‘The K3 amplifiers are very versatile and produce great, unchanging sound quality, no matter what type of loudspeaker they are connected to. They have excellent sonic quality by design, including amplifier clip limiters and patented ripple cancellation network. The sound produced was much tighter and has a ‘punch’ which I’m sure performers and the audience can feel.’
Also impressive, were the K3s’ small footprint and high efficiency: ‘To get that much output and quality from such a small footprint was amazing.’
The system has gone down well with DJs, as well as club regulars: ‘I fell in love with Ever Club for its sound,’ says one. ‘The difference in quality is remarkable and I think it is what makes the club stand out from the rest of the entertainment scene in Ningbo city.’
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