Netia has struck a new reseller agreement with Périactes Broadcast Solutions to will represent its broadcast software in the Middle East & Africa. Under a nonexclusive arrangement, Périactes will provide sales and support for the Netia Media Assist software suite, including radio automation and broadcast/playout systems, as well as media asset management tailored to the demands of modern broadcasting corporations.
‘Netia offers one of the world’s leading radio automation software solutions, and we look forward to working more closely with the company to provide this technology to expanding radio broadcasting markets in Africa and the Middle East,’ says Périactes CEO, Baptiste de Bemels. ‘By augmenting our access to Netia sales, training and support resources, this partnership enhances our ability to provide customers with the best solutions for their broadcast operations.’
The Netia Media Assist software suite unites the functionality of Netia’s proven audio automation and video management products with an optimised search engine to provide multimedia asset management and production tools. Together, these enable radio stations and other media facilities to capture, record, monitor, index and then search audio or video assets. Media Assist handles virtually any type of content, in any format. The option of working through a browser-based interface gives authorised users secure remote access, allowing them to access, browse, edit, or archive content.
‘Given the strong position of Périactes in the Middle East & Africa – and particularly its impressive client portfolio in West Africa – we view this partnership as a valuable opportunity to bolster further adoption of Netia technology in these regions,’ says Netia International Sales Head, Jérémie Mekaelian. ‘The company’s expertise in designing modern broadcast solutions is complemented by its wealth of experience in delivering turnkey solutions to media groups of all sizes.’
Founded in 1998 to provide design, integration, implementation and support services for audio and video projects in the EMEA region, Périactes is a key partner for radio and TV broadcast installations; production and postproduction projects; and technology deployments for regulatory institutions and private organisations.
