German sound reinforcement firm HK Audio is undertaking a global overhaul of its visual and brand identity with the introduction of the Soundmakers.
Launching at the 2016 Winter Namm Show, the Soundmakers campaign is the result of two years of preparation and planning by HK Audio’s marketing team in collaboration with a number of external agencies from across Europe.
Focusing on the Soundmaker – the person who is fascinated by the energy of sound from any perspective – the campaign brings clean, fresh visuals to the entire HK Audio output, from websites and social media channels through to traditional print advertising and even products themselves.
The new HK Audio corporate design philosophy will be applied by the brand’s worldwide business partners immediately, with results set to be seen across an increasingly wide range of activities over 2016 and beyond. The first Soundmakers promotional video showcases the fascination for sound that is key to the campaign’s message – released to coincide with the Namm Show.
‘We want to provide an emotional home and a stage for everyone who is as fascinated with sound as we are at HK Audio,’ says HK Audio Chief Marketing Officer, Nicolas Petit. ‘The Soundmakers message touches all bases and target groups – from musicians, bands and DJs, through to sound engineers, installers and even HK Audio employees themselves. We’re all Soundmakers, and we are going to share our passion for great sound together in a global community. This is just the beginning.’
More: www.hkaudio.com
