‘Our aim is to make the US market accessible to international brands who might otherwise struggle for focus within the larger manufacturer-led distribution companies,’ says Rik Kirby announcing the formation of Allied SMD, a new sales, marketing and distribution company based in Orange County, California.
Allied SMD will provide sales management, marketing support and traditional distribution solutions depending on clients’ requirements. As an ‘industry veteran’, Kirby has the expertise to explain the US business to those unfamiliar with its mechanics.
Prior to embarking on this new venture, Kirby held senior positions with Turbosound, BSS Audio, and most recently as VP of Sales and Marketing at Renkus-Heinz. These manufacturer positions followed a number of years as a touring sound engineer in the UK.
‘It’s been 20 years since I last ran my own business and a lot’s changed since then, but the core fundamentals are still the same – deliver a good product, give excellent customer service,’ he says. ‘There’s no avoiding hard work….’
Allied SMD will be exhibiting at InfoComm with inaugural client, UK-based amplifier and DSP specialist, Linea Research (Booth C12518).
See also:
Renkus-Heinz announces management restructure
More: www.alliedsmd.com
