Set up by Mikko Palomäki, the company has added Optocore to a roster that includes the likes of SSL, Røde, Universla Audio, JoeCo, API and Royer, as well as lighting and trussing lines. ‘When we set up msonic in 2009 our aim was to represent only leading brands and manufacturers with top quality service, and ensure 100 per cent satisfaction for both our partners and customers,’ Palomäki says. ‘Optocore certainly falls into that category.

With a background in professional audio and lighting distribution dating back to 1985, Palomäki has been quick to establish his new sales and service operation, which gives him a nationwide marketing reach, aided by a strong social network presence. ‘Optocore is regarded as the best system of its kind and we believe that with our effective handling, training initiatives and close support, we will see rapid results,’ he says. ‘For instance, this year we will hopefully see a very extensive theatre installation with many stages and studios connected with Optocore fibre.’

Assisted by a demo rack housing the new DD32R network interface (with Ethernet), DD4ME Dual Madi/Data/Video I/O device and X6R-FX network converters (with 16 Mic In), msonic will aim to penetrate Optocore’s four core markets – broadcast, rental, theatre and multipurpose venues.

Mindful of the need to set up an educational programme to facilitate system specification, msonic promptly set up two intensive Optocore training / seminar days, incorporating hands on demonstrations. ‘With many pre-registrations this proved extremely popular,’ says the msonic director.

Going forward, the Optocore range will receive top-grade support from msonic’s experienced sales engineer, Tero Hölttä, who had helped Mikko Palomäki establish new digital platforms while working together at their previous company.

More: www.msonic.fi

More: www.optocore.com