Marcel AlbersMarcel Albers has been named Head of Global Sales for specialist acoustic and audio consultancy, Event Acoustics. The appointment accompanies Event Acoustics’ focus on worldwide distribution of the  MeTrao sound management system.

Renowned in the Dutch music and entertainment industry, Albers has a 20-year track record of success as an international artist manager, theatre and television producer and record company owner. With this experience and a key interest in innovation and breaking into international markets, Albers aims to take Event Acoustics’ products to the wider world.

‘I have been involved in the activities of Event Acoustics for some time now,’ Albers says. ‘The company leads the next generation of sound management, with a team that comprises true experts in the field of audio and acoustics. Its work in research and development is way ahead of its time, and I am delighted with the decision of Ampco Flashlight Group to give this work priority, putting the globalization of MeTrao high on the agenda.’ 

Albers will combine his new position with his work as Commercial Director of the Synco Network Europe and its existing music company activities. To allow for this, his role as Director of Marketing & Communications for Ampco Flashlight Group will be transferred internally for the short term.

‘Event Acoustics and MeTrao are very important for our group of companies, and I’m glad we have a man like Marcel to lead this international challenge,’ comments Ampco Flashlight Group CEO, Dick van Berkum.

More: www.eventacoustics.com

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