‘Synthax is highly committed and has assigned four members of staff to work on the brand,’ says Optocore Sales & Marketing Director, Tine Helmle. ‘Their proximity to us will also improve training opportunities, client support and general communication.’
Marketing opportunities will also be enhanced by the fact that Synthax does not represent any digital consoles within its distribution portfolio. ‘Because we are aligned with certain console manufacturers – either in technical co-operation partnerships or producing bespoke emulation mode products – this has resulted in certain parts of the market being excluded in the past,’ Helmle says. ‘However, this will now no longer be the case.’
‘Optocore presents the most versatile and powerful multimedia network in the market,’ Synthax MD, Christof Mallmann responds. ‘The company occupies an outstanding position in the event, fixed installation and broadcast markets – and has featured on many of our own shows
‘We have been selling high-quality audio technology for more than 20 years throughout Germany and Central Europe and this will provide the foundation for a successful and long-term business relationship.’
More: www.optocore.com
More: www.synthax.de
