Genelec has strengthened its global distribution network with the appointment of Geovoice to handle the distribution of its professional audio monitoring, installed sound and home audio ranges in the nation of Georgia.
Founded in 2004 and based in Tbilisi, Geovoice is the leading professional audio distributor in the Caucasus region, with a partner-based approach built around trust and collaboration.
Having developed a strong network of local relationships supported by an experienced, highly qualified team, Geovoice provides superior levels of service tailored to the specific needs of its local market.
Geovoice also prioritises the importance of relationships with manufacturers that align with its local business model, and who are responsive to the priorities of the region. The company believes that the key to success lies in collaboration with manufacturers who understand the intricacies of the Caucasus, and offer technology that meets the requirements of local customers.
‘The Genelec brand has become synonymous with innovation and excellence in professional audio and installed sound,’ says Geovoice CEO, Lasha Matitaishvili. ‘Genelec’s extensive range of solutions presents a significant opportunity for growth, not just for Geovoice, but for all our partners in the region. Together, we have the potential to deliver cutting-edge solutions to our clients and achieve mutual benefits in a rapidly evolving market.’
‘Geovoice was chosen for its deep expertise in professional audio, strong market presence, and commitment to delivering exceptional customer service,’ adds Genelec International Sales Manager for SE Asia, Eastern Europe and Canada, Steen Tychsen. ‘The company’s knowledge of the industry and dedication to quality aligns perfectly with Genelec’s values, ensuring our solutions are supported by a trusted and capable partner. We are excited to welcome Geovoice as our new distributor for Georgia, and we look forward to working together to bring the finest sound to our customers there.’
