Røde Microphones has appointed Visual Media System (VMS) as a key distribution partner in India.

 

‘The missing part to the puzzle in our Indian business strategy has been the distribution network, however we are excited about this new partnership with Visual Media System. The company has a great presence in the A/V market and most importantly they are proactive and understand the needs of today’s customer,’ says Røde Export Sales Director, Colin Hill.

 

Founded in 1985 under the Royal Salute banner by M Syed Ibrahim, VMS was formed to serve the demand created by new generation media in the Chennai region and throughout India. Under the guidance of his son, S Syed Mohideen Mukthar, the company has expanded to offer complete solutions for the professional audio and video community. Its services include: studio/auditorium design, acoustics analysis and development, audio/video cabling and installation of all related equipment.

‘Distributing Røde Microphones in India helps Visual Media System fill the void for cost-effective and high-quality microphones in the pro audio/video industry.’ commented VMS Marketing Manager, Mr Hussain. ‘We are very excited to start our distribution division with Røde Microphones. With new products like the VideoMic Pro and proven microphones like NT1-A, NT2-A, NTK, K2 and Classic II, and we are sure that 2011 will be a great year for both of us’.

‘Røde Microphones is an incredibly strong brand worldwide and significant product releases in the broadcast and studio markets over the past 18 months have seen the company go from strength to strength,’ adds Hill.