Roberto Buttarelli (Electra Service),
Martyn Rowe, Renato Fumasoli
(Fumasoli Service)
Since the three companies have long used Martin Audio’s systems – from the old modular system, to the RS800, the F1, the W8, the W8L Longbow, the W8LC and the W8LM – the MLA was recommended to each of them by Audiosales, the Martin Audio distributor for Italy. It did not take them long to agree on this investment once Martin Audio had launched the system described as ‘the most intelligent touring system ever’.
The pursuit of technological development in order to meet the evolving requirements of the entertainment industry is a bond shared by all three firms. In order to demonstrate that the system, which combines Martin Audio’s design heritage with pioneering technologies, Audiosales organised a demo event at the Palabam in Mantova, which was attended by many business operators.
The three company supremos were imprressed, and the idea of setting up a new enterprise started to form. A first order for 72 enclosures comprises two complete systems – totaling 44 MLA elements, four MLD downfills and 24 MLX subs. A scalable rig will make its debut on next month’s arena tour by top Italian rock band Subsonica.
‘There was a lot of enthusiasm for the MLA from the very beginning – especially for the multi-cellular approach and the powerful tuning software,’ Audiosales’ head Stefano Rocchi reports. ‘As it happened, Subsonica were planning their tour at the same time as All Access was born – and this provided the right opportunity at the right time.’
Meanwhile Martyn ‘Ferrit’ Rowe, Martin Audio’s Technical Training Manager, conducted an intensive three-day MLA seminar at Audiosales during late March (including a hands-on session at the Palabam).
All Access’s long-term aim is to build up an inventory of audio, video and lighting equipment for rental and offer full technical support. Whatever the event, they intend to be able to deliver the highest production values, relying on the expertise of the engineers they work with, and become a reference in large scale live events in Italy.
‘This investment will enable All Access to be competitive on the national and international touring scene for at least the next ten years, offering the possibility to expose this prestigious system both to colleagues in the market and to the audiences that will attend the shows,’ says Audiosales’ Stefano Rocchi. ‘It will also enable its customers to exploit all the revolutionary potential of this new system, which is based on a highly innovative technology.’
More: www.audiosales.it
More: www.martin-audio.com
