Software start-up (and recent participant in Comcast NBCUniversal’s SportsTech Accelerator programme) Audazzio has closed a US$1.4m second round of funding from many existing shareholders. The financing will enable the company to continue the rollout of its Live QR technology, which leverages ultrasonic, data-encoded sound to create second-screen opportunities on smartphones and tablets.
‘I’d like to thank our existing shareholders for stepping up and showing their ongoing confidence in our management team, their belief in our proprietary technology and their support for where we are taking the company,’ says Chairman of the Board and CEO, Roy Terracina. ‘This latest round of funding will allow continued expansion and the introduction of our ground-breaking technology in the marketplace.’
In much the same way that a QR code graphic provides a unique digital fingerprint, Audazzio’s Live QR algorithm encodes data as sound that is ultrasonic (inaudible) to the human ear but discernable by mobile devices – opening the door to applications for broadcasters, sponsors and beyond.
Audazzio provides clients with tools to facilitate focused messaging directly to fans in real time, either at home or in a stadium or arena. Crucially, it provides clients the ability to understand exactly who is engaged with a game or event, creating proximity marketing opportunities previously unavailable to sponsors and broadcasters. Sports broadcast and in-person event experiences are obvious areas of application for this technology. However, this only begins to explaore the potential of these technologies, with active workshopping underway for uses far beyond sports and telecast.
‘This renewed investment by our shareholders gives us the opportunity after ten months of development to introduce Audazzio into the broadcast, sports, live event and gaming market sectors, demonstrating with real world trials the delivery of a powerful, fully coordinated, second screen experience at a live event or while watching TV,’ adds company COO, Danny Abelson.
See also:
Audazzio Live QR
