Similar to the way in which a QR code graphic provides a digital fingerprint for a variety of uses, Audazzio’s Live QR algorithm encodes data as ultrasonic sound for use by mobile devices. Targetting broadcasters and sponsors among others, Audazzio offers messaging directly to fans in real time, either at home or in a stadium or arena.
‘Live QR technology can deliver powerful, fully coordinated, second screen experiences for the most passionate of audiences, whether at a live event or watching TV,’ says Danny Abelson – the man behind the Audazzio start-up. ‘Anywhere there’s a sound system, Audazzio can change the content on mobile phones and tablets, effortlessly and silently. We call it frictionless engagement. It is a whole new marketing channel. We feel that we are on the precipice of something truly game-changing. The sky is the limit, and possibilities are limited only by the imagination.’
The company identifies sports broadcast and in-person event experiences as areas of application for its technology, however, applications are already being workshopped for functions beyond sports and telecast. Live QR also provides clients the ability to understand who is engaged with a game or event, creating proximity marketing opportunities previously unavailable to sponsors and broadcasters.
Abelson manages all aspects of the business, including product strategy and ideation, business development, engineering, administration and marketing. He also creates proprietary technologies to create new fan and guest experiences in the broadcast, sports and live event markets. Abelson joined the organization after serving as its Lead Mentor in Comcast NBCUniversal’s SportsTech Accelerator programme.
