Fulcrum Acoustic has established Fulcrum Immersive, to provide a full suite of hardware and software tools for the design and deployment of immersive solutions in a modular, scalable manner from small to large.
The result of Fulcrum Acoustic’s acquisition of Venueflex, Fulcrum Immersive technologies enables venues to offer a higher level of audience engagement and a more consistent audience experience. The holistic approach includes software modelling tools, hardware and software signal processing modules, loudspeakers, amplifiers and acoustic treatments that fully address project requirements from conception to installation.
In addition to the technological aspects of the acquisition, Fulcrum Immersive gains the expertise of sales, technical and customer service personnel.
Dr Paul Henderson, formerly with Venueflex, will now serve as Fulcrum Acoustic VP of Software & Immersive, ‘In the 20-plus years that I’ve known Paul, I’ve watched him create a number of compelling technologies,’ says Fulcrum Acoustic President, Stephen Siegel. ‘Paul demonstrated some of the spatial tools that he had developed and expressed interest in partnering to bring these to a broader market. As we discussed further, it was obvious that Paul’s technologies and team would be a natural extension of our core business.’
‘I’ve enjoyed a long relationship with Stephen, Dave Gunness, and many of the Fulcrum staff, and have been impressed over the years with their innovations in loudspeaker technology and Fulcrum’s commitment to customers,’ Henderson responds. ‘As our immersive audio tools started taking form, it was obvious that the fusion of our two brands could bring powerful immersive experiences to new audiences across the globe. The future of Fulcrum Acoustic and Fulcrum Immersive is very bright, and we are very excited to develop some great new products and tools together.’
