Powersoft has opened a dedicated office in Tokyo – the Italian company’s fourth, joining its headquarters in Scandicci, its US business in Flanders, New Jersey, and its China office in Beijing. Spearheading the Japan initiative is newly appointed Market Development Manager, Haruka Murayama.
Murayama brings nine years’ industry experience to the role, recently spending five years in sales with Bose Professional’s Japanese subsidiary, where she became familiar with the X Series live sound amplifier platform. She previously worked for the Japanese distributor for Harman, Shure and DPA Microphones.
The opening of a representative office in Japan is part of Powersoft’s ‘strategy for growth’ through an increased global presence, with a focus on European, North American and Asian markets. The new office will provide a direct connection between the amnufacturer the market, allowing more effective management of customer feedback.
‘Powersoft views Japan as a very strategic market where we have more potential for growth,’ explains Powersoft Sales Director, Luca Giorgi. ‘Powersoft’s growth in the country has been good through our historical partner, AudioBrains, but we believe that we can increase and consolidate that growth by adding local resources, and it’s for this reason that we have decided to set up a representative office with Akira Mochimaru and the recent appointment of Haruka – to have local people able to boost the generation of extra demand through local relationships.’
Murayama relishes the opportunity to accelerate Powersoft’s expansion into Japan: ‘I am confident in promoting our products because Powersoft is already known for high quality and innovation, which customers appreciate.’
‘Powersoft’s growth in the APAC region is a concrete investment aimed at taking advantage of the many opportunities that the Asia-Pacific market offers for developing and intensifying business activities, offering our portfolio of unique and innovative solutions and products, and adding a further piece to our international growth and development plan,’ says Powersoft CEO, Luca Lastrucci.
More: www.powersoft.com
